Replacing your CRM or sequencer
Those stay your systems of record and execution.
Claude Code
Your team built a lot with Claude Code. Now make it move pipeline.
Many teams have scripts that work on one laptop while reps still copy and paste. We turn them into systems the whole team runs.
Book a call30 min · no prep needed
What you're after
01
Weeks, not quarters
Joining CRM, sequencer, dialer and call data used to be a quarter-long project. With a coding agent and a warehouse it takes weeks.
02
Work your team uses
Skills and agents that land in your reps' tools instead of sitting on one person's laptop.
03
No new dependency
Everything is code in your repository, and your team learns how to change it.
Illustrative: what lives in your GTM repo
One repo, reviewed like software, that every agent and every power user works from.
| Folder | What's in it | Who changes it |
|---|---|---|
| definitions/ | What each stage, field and segment means, written so agents read it like your best operator | RevOps |
| skills/account-research/ | SKILL.md with the steps, the sources to check, and examples of a good brief | Power users |
| skills/follow-up-draft/ | The play's argument, the voice rules and the checks a draft must pass | Enablement, PMM |
| mcp/ | The connector agents use to query the warehouse, plus small connectors for tools that won't integrate | GTM engineer |
| apps/review-queue/ | The screen where reps approve drafts before anything reaches a buyer | GTM engineer |
| routines/ | Scheduled jobs, for example a weekly territory scan or a stale-page check | GTM engineer |
Why it matters which way you use it
How it usually goes
- One technical person builds alone, on their own laptop
- Scripts run by hand, when someone remembers
- Nobody can tell whether it changed the number
How we use it with you
- A shared repo your power users build in, with every change reviewed
- Aimed at the buyer decision where the most revenue is lost
- Each play read against accounts that didn't get it
Where Claude Code fits in each step
- Step 011
Connect your data
Pull your CRM, sequencer, dialer and calls into a warehouse you own, and write the definitions down in the repo so every agent reads them the same way.
- Step 022
Prioritize by revenue impact
Agents map what happened at one decision across every account that reached it, wins and losses side by side, and back-test signals on accounts the analysis never saw.
- Step 033
Ship into the tools your team uses
Your power users build the skills, apps, connectors and workflows the play needs. Where a tool has no API, agents work its interface.
- Step 044
Keep improving
Every change is a reviewed commit you can roll back, and each play is read against comparison accounts over the same weeks.
What we build with it
Skills
Your best rep's approach as shared, versioned instructions anyone can run.
Read moreCustom apps and MCPs
Review screens, and connectors for the tools your vendors never integrated.
Read moreAutomated workflows
Steps automated after a play has proved them by hand.
Read moreAgentic tool implementation
Agents configure and clean up Salesforce, HubSpot and the rest, in days instead of admin weeks.
Read moreWhat we don't use it for
Unreviewed changes
Anything an agent writes to your systems goes through approval first.
Code only we can run
We train your RevOps lead or GTM engineer to run and extend it.
RevOpsWhere to start
GTM AI Bootcamp
Builders start with a bootcamp, one play built in your repo with your power users. Implementation then takes it to production.
Before you book
We already build in Claude Code. What would you add?
Pairing on the hard parts, a ranked view of which build to aim at revenue first, and a comparison read so you can show what it moved. What we add for in-house builders.
Do we need engineers on staff?
No. You need one or two people who want to build. We set it up for them and train them to extend it.
Does it have to be Claude Code?
No. Skills, definitions and connectors are plain files in your repo, so they also work in Codex or Cursor. We start with what your builders already use. How we recommend tools.
Whose accounts does the work run in?
By default we build in your accounts: your warehouse, your CRM, your repo. Some work can run in ours when it's faster or you prefer it. We agree which at kickoff.
Where's your line stuck?
Show us what your builders made
30 minutes. We'll tell you which of it to aim at revenue first.
Book a call