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For CEOs, CROs and GMs

Turn the board's AI mandate into revenue per head

Everyone bought AI and revenue per head didn't move. We find the decision costing you most, ship a play there with your team, and report the lift monthly.

Book a call30 min · no prep needed

What you're after

01

More revenue per head

Every hire more effective at the decision that matters, instead of more tools and seats.

02

A portfolio you can steer

Each play judged on what the buyer decided, against accounts that didn't get it in the same weeks.

03

AI you own

Data, code, skills and agents, built in your accounts by default. They're yours if we part ways.

Why AI spend hasn't shown up in revenue

AI moves revenue when it improves the buyer's experience, not when it saves time. Klarna automated the conversation and walked it back (Bloomberg, May 2025). Verizon gave 28,000 reps context, and sales through service rose nearly 40% (Reuters, Apr 2025).

Where the money went
  • AI GTM tools: each team buys its own, and each sees one slice
  • Pilots that never reach the pipeline report
  • AI implementers: rollouts measured in adoption
Where we aim it
  • Start from your quarterly goals and board commitments
  • The buyer decision that costs you the most, sized in dollars
  • A read against accounts that didn't get the play, every month

What you see each month

Illustrative. Companies, people and numbers are fictional. Your job is the portfolio of revenue plays: you decide what to keep, change or retire, and approve every note in your name.

PlayTeamJudged onAgainst the comparisonYour call
Pricing-page answerMarketingOpportunities per 1,000 visitsAheadKeep
New VP OperationsSales developmentMeetings that became opportunitiesToo earlyKeep testing
Economic buyer by week twoSalesDays from demo to decisionLeading metric onlyChange the pre-read
Champion-exit saveCustomer successRenewals signedToo earlyKeep testing
Webinar follow-upMarketingOpportunitiesNo differenceRetire

How we get you there

  1. Step 011

    Connect your data

    Bring your GTM data into one place you own, so the numbers behind each decision are in one view.

  2. Step 022

    Prioritize by revenue impact

    Map your goals and board commitments to the funnel, find the decision losing the most revenue, and agree a prediction a CFO could check.

  3. Step 033

    Ship into the tools your team uses

    Ship the play into the tools your team already uses and train them to run it. Anything in your name goes out only after you approve it.

  4. Step 044

    Keep improving

    Review the portfolio monthly. Keep, change or retire each play against its comparison.

Jobs we take on for executives

Turn the board's AI mandate into quarterly rocksThe mandate broken into this quarter's projects, each with a commit and leading metrics.Built for clientsA board-meeting readoutWhat changed and what it produced, against the comparison set at launch.Built for clientsFind the binding bottleneckA loss tree by stage, ranked in dollars, with the binding step named.Built for clients
Explain a number that movedA month-over-month bridge that splits the change into its drivers.Built for clients
Hire or automate?For each headcount request, a hire, an agent or both, with the math.We’ll scope it
Built for clients we have shipped this for a clientWe’ll scope it we’ll scope it on a call

What we build for executives

AI reporting and analysis

The portfolio view, bottleneck analysis and board readouts.

Read more

GTM strategy

Board commitments turned into this quarter's plays and targets.

Read more

Monthly steering and a ranked backlog

Your GTM run like a product, with every bet ranked by revenue impact and one owner each.

GTM project management
Where to start

GTM AI Bootcamp

Start with a bootcamp. Within 4 weeks one play runs at your costliest decision, built on your data with your team, its prediction in writing. You give us read-only access, four named people and two sessions a week, and we build. $5,000 for the first five teams, then $10,000, credited toward Implementation if you continue. Then the AI operating partnership runs the portfolio: 6+ months, from $10K a month.

Book a callSee GTM AI Bootcamp

Before you book

How quickly can we show the board something?

In 4 weeks you have a working play and its prediction in writing. The revenue read follows in the weeks after, and your next board meeting is never more than a quarter away. How the work runs.

We already spent on AI. Why is this different?

Most of that spend bought time savings. We aim at what the buyer experiences at one decision, and we read it against accounts that didn't get it.

Our team wants to build this in-house.

Then they need the diagnosis and the read more than more builders. How we work with in-house teams.

You're two people.

Senior people do the work, and coding agents handle configuration and first drafts. We take on a small number of teams at once.

Will security approve this?

We'll walk your security team through access before kickoff. What you own

Where's your line stuck?

Bring your next board date

30 minutes. We'll tell you what we'd have ready by then.

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