Your GTM, run like a product team
A backlog of revenue bets ranked by what's at stake, one owner per bet, a weekly review that keeps, changes or retires each one, and a monthly read on the number.
What you're after
The next bet is already picked
Every bet your team could work on, ranked by the revenue at stake and the evidence behind it. When one bet settles, the next is ready.
A name on every bet
Each one has an owner, a hypothesis a CFO could check, and the comparison it will be read against.
Decisions made on the read
Each week, managers, RevOps and marketing keep, change or retire every running bet, looking at its results against comparison accounts.
What the backlog looks like
Illustrative. Companies, people and numbers are fictional.
| Bet | Owner | Revenue at stake | Status | Read against |
|---|---|---|---|---|
| New VP Operations → first meeting | SDR manager | $1.1M in stalled first meetings | Running, week 6 | 1,300 accounts held back at random |
| Pricing-page visitors → demo | VP Marketing | $400K | Spec agreed | Visitors shown the current page, same weeks |
| Evaluation → economic buyer by week two | Head of Sales | $650K | Next up | Matched deals in the same weeks |
| Webinar follow-up | Marketing ops | $90K | Retired | No difference after 8 weeks |
What one bet holds
Each bet is a short file your team can read and edit. The weekly review starts from it. Illustrative:
bet: new-vp-operations-first-meeting
owner: SDR manager
buyers: new VPs of Operations, last 90 days, tier 1-2
hypothesis: If SDRs write about peak-season readiness,
meetings per 100 accounts move from 1.4 to 3
comparison: 1,300 accounts held back at random,
same reps, same weeks
read_on: week 8
keep_if: the gap clears chance on the full sample
status: running, week 6The cadence
How the review runs in the AI operating partnership. A bootcamp runs on two sessions a week, then daily during the build.
| How often | Who | What gets decided |
|---|---|---|
| Monthly | Executive steering | The number, what moved it, and which bet goes next |
| Weekly | Managers, RevOps and PMM | Keep, change or retire each running bet |
| Every 1–2 weeks | The reps and marketers who send | What works in their hands, and what to rebuild |
| Daily | A shared Slack channel | Agent work posted where people already are |
What runs it
AI operating partnership
GTM project management is how the AI operating partnership runs: 6+ months, working with your team to drive more pipeline and revenue.
Before you book
We already have a project tool.
Keep it. The backlog can live in Linear, Asana or a sheet. We add the ranking, the hypothesis and the read.
Who runs the weekly review?
Your managers, with us in the room. By the end, your team runs it without us.
What if a bet's read is inconclusive?
We say so. A small sample with overlapping results stays inconclusive, and you decide whether to keep running it, change it or stop. Before launch, we tell you how long a read will take with your numbers.
Is this only for the partnership?
Mostly. A bootcamp ships one bet, and the partnership runs the backlog. Sales teams and executives use it most.
See what your backlog would hold
30 minutes. We'll tell you which bet we'd rank first, and why.
Book a call