What you get
AI that works the way your top performers work, at the point in your funnel that costs you the most. More of the right meetings and more pipeline per head, in the tools your team already uses.
AI-native go-to-market for B2B revenue teams
AI was supposed to raise revenue per head. We make it happen.
We're forward-deployed GTM engineers. In 4 weeks we build one play at your costliest buyer decision, with your team, and measure the lift.
Book a callHow we work30 min · no prep needed
More AI tools. Same pipeline per head.
What most teams got
- New tools set up, then left to the team
- Agents pointed at work nobody had defined
- Your data locked inside five vendors
- Success counted in meetings booked
- Reps prompting Claude or ChatGPT on their own, with none of your context and no link to revenue
What we do instead
- Start at the buyer decision where the most revenue is lost
- Build on data you own
- Write the predicted result down before anything ships
- Measure the lift against accounts that didn't get the play
Very little of the AI is actually moving revenue
01
97% use it. 17% call it working and measured.
Apollo, Aug 2026, vendor survey of 328 GTM pros.
02
83% never tied it to a number
The top reasons are no push from leadership and bad data (Skaled, Jul 2026).
AI moves revenue through the buyer's experience
The biggest mistake people make with AI agents is they try to save time instead of creating a better buyer experience. If you don't create a better buyer experience, you don't increase revenue. Revenue moves when the people at each buyer decision have the context and the next action, and AI can only give them that if it understands your buyers. How we work
Start with the GTM AI Bootcamp: a working play in 4 weeks
4 weeks · $5,000 for the first five teams, then $10,000, credited toward Implementation if you continue. One week each to diagnose, choose, build with your users and hand off.
Why it will work for you
It's built on your own data. Every signal is checked on past deals it wasn't built from, so you know it predicts and doesn't just describe. Your team builds the play with us.
How fast
A working play in your team's hands in 4 weeks, with the first early numbers at handoff. The business number follows in the weeks after.
What it costs you
Read-only access, four of your people and two sessions a week. We do the building. $5,000 for the first five teams, then $10,000.
GTM AI BootcampAfter the bootcamp
What comes after is proposed at handoff, based on what the play showed. That might be Implementation for production, the AI operating partnership for the next plays, Managed Agents to keep agents running, or your team running it from the runbook. See every package and price
How we get you there
- Step 011
Connect your data
Your CRM, sequencer, dialer, calls, web and product data in one place you own, defined so AI reads it like your best operator.
- Step 022
Prioritize by revenue impact
We find the buyer decision losing the most revenue and write a hypothesis your CFO could check.
- Step 033
Ship into the tools your team uses
The play goes into your team's AI workspace and the tools they already use.
- Step 044
Keep improving
We measure the lift against accounts that didn't get the play, keep, change or retire it, then move to the next decision.
Who you'll work with
Founder
Scott Martinis
Scott has given product advice to GTM software vendors for years, so he knows how the tools work underneath. He's based in Nashville and works only with GTM teams.
AboutBuilds with Scott
A full-time GTM engineer
Works in your Slack and on your data, beside the people who use what we build, with coding agents on configuration and first drafts.
Built for your team
GTM teams only. We don't do general AI transformation. Why B2B Catalyst
Marketing
Find where high-intent visitors leave before they book.
Read moreSales development
More qualified meetings from the reps you have.
Read moreSales
Find why deals stall before the economic buyer joins.
Read moreCustomer success
Renewals and expansion you see coming.
Read moreRevOps
One source of truth your AI can read.
Read moreGTM engineering
A senior partner for the team already building in Clay and Claude.
Read moreProduct
What buyers say, turned into product decisions.
Read moreExecutive
Which decision costs the most, what's running there, and what moved.
Read moreBefore you book
We tried an AI SDR. It booked junk meetings.
That happens when the count stops at the calendar. We count meetings that turned into opportunities, against accounts the play didn't touch, and a named person on your team approves what buyers see.
Where's your proof?
We don't publish client results yet. What you can check is the work on your own deals. By the end of week 2 of the bootcamp you have the diagnosis and our prediction in writing, before anything is built. If AI isn't the right fix for your bottleneck, the diagnosis says so.
Is this an agency?
No. We build with your users, inside your accounts, and you own the systems and run them.
Can a team of two deliver?
Yes. We make the calls ourselves and use coding agents for configuration and first drafts. It's also why we take on only a few teams at a time.
Who owns what you build?
You do: data, code, skills, prompts and the repo. By default we build in your accounts.
Where's your line stuck?
Find your most expensive buyer decision
Thirty minutes. No prep needed. If you have this quarter's number handy, bring it.
Book a call