Effective Date: February 20, 2026 | Last Updated: February 20, 2026
B2B Catalyst ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at b2bcatalyst.com (the "Site") or engage with our services.
Information You Provide Directly: Contact information (name, email, phone, company, job title) when you book a diagnostic call, fill out a form, or communicate with us. Engagement data you share during consulting engagements, including call recordings, CRM exports, email data, and pipeline information.
Information Collected Automatically: Usage data (pages visited, time on pages, referring URLs, browser type, OS, device info). Cookies and similar tracking technologies to collect usage data.
We use collected information to: deliver our services (GTM diagnostics, constraint analysis, consulting), communicate with you, improve our Site, and comply with legal obligations. We do NOT sell your personal information, use engagement data for purposes other than delivering services, or share confidential business data with other clients.
We may share information with: service providers (scheduling, analytics, hosting) under contractual obligation, legal requirements, business transfers (merger/acquisition), or with your explicit consent. We do NOT share engagement data with anyone outside our team without your explicit written consent.
We implement reasonable security measures including: encryption in transit (HTTPS/TLS), access controls, secure cloud infrastructure, and confidentiality obligations for engagement data. No method of transmission is 100% secure, but we strive to protect your information.
We use essential cookies (navigation, session management) and analytics cookies (anonymized usage data). We do NOT use advertising cookies, retargeting cookies, or cross-site tracking pixels. You can control cookies through your browser settings.
Our Site may integrate with Calendly/Cal.com (scheduling), Google Analytics (website analytics), and LinkedIn (social media). These services have their own privacy policies.
Contact information: retained during active business relationship. Engagement data: retained for engagement duration plus 12 months, unless otherwise agreed. You may request earlier deletion. Anonymized analytics data may be retained indefinitely.
Depending on your jurisdiction, you may have rights to: access, correction, deletion, opt-out of marketing, data portability, and objection to processing. Contact us at privacy@b2bcatalyst.com to exercise these rights.
Our Site and services are not directed to individuals under 18. We do not knowingly collect personal information from children.
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Your continued use of the Site constitutes acceptance of the updated policy.
For questions about this Privacy Policy or to exercise your data rights: B2B Catalyst, Email: privacy@b2bcatalyst.com
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