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For sales leaders

Win more of the deals already in your pipeline

We find the stage where your deals stall, give every AE what your won deals had there, and measure the lift in win rate.

Book a call30 min · no prep needed

What you're after

01

Higher win rates and faster cycles

Fewer deals lost to a weak first call, a missing stakeholder or a slow follow-up.

02

Every AE prepared like your best one

History, the buying group and open commitments in front of the rep before each call.

03

Executives who walk in ready

When an executive joins a deal, the account story is already assembled.

Why sales AI tools haven't moved win rates

What's in the stack today
  • AI inside your CRM: sees only that tool's data, so reps copy and paste anyway
  • Call recorders: summaries, judged on how many reps open them
  • Context scattered across the CRM, inbox and call tool
How we do it
  • Start from the stage where your deals are lost
  • Every call, email and touch on the deal, in one place you own
  • Win rate and days to decision, against matched deals in the same weeks

One play we'd run for sales

Illustrative. Companies, people and numbers are fictional. One revenue play for the AEs at Northwind, which sells route-planning software to logistics companies.

PartWhat it looks like
Who → actionDeals in evaluation → the economic buyer on a call by week two
The momentEvaluation → decision
Agents read firstLast year's deals and calls, who joined each one and when, your exit criteria
The argumentPeak-season readiness in the buyer's own numbers: missed deliveries and overtime
Your team approvesThe AE approves the deal argument and sends each package. Notes in the CRO's voice are approved one at a time.
The buyer seesA mutual action plan and a pre-read the VP Operations can forward to finance
How it's readDays: economic buyer on a call by week two. Weeks: win rate and days to decision, against matched deals.

A pre-call planning skill, as enablement owns it

Enablement is plugin development now. The playbook ships as a skill the rep gets before each call.

Illustrative. Companies, people and numbers are fictional.

skill: pre-call-plan · v3 · owner: sales enablement
reads: deal history, the last two calls, who has joined, open commitments
writes: one page in Slack, 30 minutes before the call
leads with: what the buyer said last time, in their words
never: a price it can't cite, a claim outside the approved list
example of good: the Hartwell Freight discovery prep

Enablement changes the rules and the examples. The AE decides what to use.

Jobs we take on for sales teams

Exec briefing prepAccount context assembled in minutes when an executive joins a deal.Built for clientsA pre-call planning skill your enablement team ownsNews, stakeholders, history and likely objections on one page.We’ll scope it
Follow-up and mutual action plansMilestones, owners and dates the buyer agrees to, drafted from the call for the rep to send.We’ll scope it
Security questionnaires and RFPsFirst drafts from your past answers and product docs.We’ll scope it
Revive closed-lost dealsReopen losses when the timing or your product has changed.We’ll scope it
Built for clients we have shipped this for a clientWe’ll scope it we’ll scope it on a call

How we get you there

  1. Step 011

    Connect your data

    Pull the CRM, email, calendar and call recordings into one place you own, so every deal has its full history.

  2. Step 022

    Prioritize by revenue impact

    Map won and stalled deals side by side at the stage that costs the most. Write the prediction down.

  3. Step 033

    Ship into the tools your team uses

    Ship action plans, pre-reads and briefs into the CRM, Slack and your AI workspace. The AE sends each one.

  4. Step 044

    Keep improving

    Read win rate at that stage against matched deals. Keep, change or retire the play.

Where to start

GTM AI Bootcamp

Start with a bootcamp. In 4 weeks your AEs are running one play on live deals, built from your own won and lost deals with your team and read against matched deals. You give us read-only access and two sessions a week, and we build it. $5,000 for the first five teams, then $10,000, credited toward Implementation if you continue.

Book a callSee GTM AI Bootcamp

Before you book

Will reps actually use it?

It lives where they already work: the CRM, Slack or their AI workspace. We build it with your AEs and rebuild it until they'd miss it.

We already have a call recorder. Is this the same?

No. Your recordings are one source. We join them to the rest of the deal history so the rep has something to act on before the next call.

Our sales ops team builds its own tools.

Then we add what's hardest to staff: win-loss analysis before the build and the read after. For in-house builders.

Is our deal data safe?

We'll walk your security team through access before kickoff.

Where's your line stuck?

Find the stage where deals die

30 minutes. Bring your win rate and days to decision by stage.

Book a call